CASE STUDIES

Our success stories highlight our breadth of work and the services we provide to help brands grow.

CASE STUDIES

Our success stories highlight our breadth of work and the services we provide to help brands grow.

omg retail marketing Sales Strategy
omg retail marketing Sales Strategy
omg retail marketing Category Manager
omg retail marketing Retail Marketing

ACCOUNT MANAGEMENT CASE STUDIES

Driving Sales with Inventory Investments

Analyzing opportunities within store segments

OPPORTUNITY

A new category was launched and the performance was less than expectations. Knowing this was a specialized group of items, our Account Management team dug in and looked at sales and inventory across groups of stores to better understand the sales performance.

WHAT DID OMG DO?

Our team identified that the top 10% of the stores were doing nearly 50% of the business, at instocks in the low 80%.   At the chain level, instocks seemed fine, but with our analysis, we drove inventory investment into these stores, increasing productivity.

OUTCOMES

Because a subset of the stores were generating a disproportionate amount of the sales, the opportunity didn’t surface to the Merchant team. Through our partnership, we were able to drive sales by putting the right amount of inventory into stores that were selling, and helped reduce inventory in stores where they were overstocked.   A win for everyone.

OMG has a great team!   We deal with many rep groups around the world and they are amongst the best, extremely professional, and a pleasure to do business with. — Vendor Partner

omg logo minneapolis retail marketing

OMG specializes in driving the synthesis of manufacturer, Target and category strategies to deliver mutual beneficial growth for all. We connect Target’s guests to brands that make a difference in their lives.


OMG, Inc. 81 S. 9th Street #240, Minneapolis, MN 55402
Phone: 612-672-9288 | Email: info@omginc.net

Directions to OMG

omg logo minneapolis retail marketing

OMG specializes in driving the synthesis of manufacturer, Target and category strategies to deliver mutual beneficial growth for all. We connect Target’s guests to brands that make a difference in their lives.


OMG, Inc. 81 S. 9th Street #240, Minneapolis, MN 55402
Phone: 612-672-9288 | Email: info@omginc.net

Directions to OMG