CASE STUDIES
Our success stories highlight our breadth of work and the services we provide to help brands grow.
CASE STUDIES
Our success stories highlight our breadth of work and the services we provide to help brands grow.
RETAIL MARKETING CASE STUDIES
Leveraging Digital Tools to market to specific guest segments
Driving sales with key brand partner
OPPORTUNITY
With a tight marketing budget, the challenge was to drive sales with new items for a key brand partner.
WHAT DID OMG DO?
Understanding how important online research is in this category, we put forth an amplification strategy that was targeted to this guest segment. Leveraging email, social media, and banner ads, as well as marketing specifically to Hispanics, we were able to drive sales efficiently.
OUTCOMES
We were able to achieve double the lifts in the business, and achieved better than expected click throughs with Hispanic guests. These learnings have informed strategies across the portfolio of businesses.
We started as a test at Target and OMG helped me to leverage a variety of Target and marketplace marketing tools to drive store count expansion and sustainable growth. — Vendor Partner
OMG specializes in driving the synthesis of manufacturer, Target and category strategies to deliver mutual beneficial growth for all. We connect Target’s guests to brands that make a difference in their lives.
OMG, Inc. 81 S. 9th Street #240, Minneapolis, MN 55402
Phone: 612-672-9288 | Email: info@omginc.net
OMG specializes in driving the synthesis of manufacturer, Target and category strategies to deliver mutual beneficial growth for all. We connect Target’s guests to brands that make a difference in their lives.
OMG, Inc. 81 S. 9th Street #240, Minneapolis, MN 55402
Phone: 612-672-9288 | Email: info@omginc.net